Designing effective trade show exhibits
Want to position yourself in the foremost part of the visitor's mind so that they see no suitable substitute for you? Then follow the Six Elements to Successful Exhibit Design below.
The six elements to successful exhibit design
1. The focus of the design is the customer, not you. Capture their attention.
2. Understand the exhibit's function
a. Attract attention
b. Prioritize impressions
c. Establish a mood
d. Inform or pre-qualify prospects
e. Provoke useful questions
f. Create lasting impressions
3. Use the exhibit as a communication tool. What does it communicate in three seconds?
4. There is a process that makes for effective exhibits
a. Visualize - What kind of image do you want to convey?
b. Define - What are you trying to accomplish?
c. Identity - Which exhibit sizes are right for you?
d. Optimize - How can you stretch your budget?
5. There are some practical factors to consider. Read the small print in the exhibitor's manual.
6. Graphics - The magnet that attracts visitors to your exhibit. Who are you? What is your offer? What is your product?
Source: Skyline Exhibits Seminar, "Designing Effective Trade Show Exhibits".